Veggies Delite – Branding Manual

Project Overview

This project involved developing a complete brand identity for Veggies Delite a health-conscious snack brand. The objective was to design a cohesive visual language that could be applied consistently across all touchpoints, including product packaging, marketing materials, and a website interface.

Brand Identity, Product Branding & Website Mockup

My Role

I was responsible for:

Creating the overall brand identity (logo, typography, and color palette).

Designing individual product branding to ensure each SKU had its own unique yet cohesive look.

Producing a website mockup using Adobe XD to showcase the brand in a digital environment.

Designing product packaging and related marketing assets using Canva for flexibility and quick adaptation.

Building a visual identity

The final Branding Manual served as a comprehensive style guide for all brand assets, ensuring consistency across digital and print platforms. The combination of a strong visual identity, versatile product branding, and an intuitive website mockup positioned Veggies Delite as a fresh, professional, and market-ready brand.