Elegance paired with a minimalist air in the e-commerce website

Creative and detail-oriented web designer with hands-on experience in creating visually appealing, user-friendly website layouts using Adobe XD. Successfully designed a modern, fully branded e-commerce site for Laneige, incorporating intuitive navigation, product-focused layouts, and engaging content sections to enhance user experience and drive conversions. Skilled in translating brand identity into cohesive digital designs, ensuring visual consistency, accessibility, and responsiveness across pages. Adept at combining aesthetic appeal with functional structure to deliver designs that are both beautiful and practical.

My Role

• Led the end-to-end design of a branded e-commerce website for Laneige using Adobe XD.

• Created high-fidelity wireframes and interactive prototypes that reflected the brand’s emphasis on hydration, moisture retention, and premium skincare.

• Developed a clean, intuitive navigation structure for improved user flow and shopping experience.

• Designed product-focused layouts with visually engaging imagery and clear calls-to-action to encourage conversions.

• Ensured design consistency across all pages, aligning with brand colours, typography, and visual identity.

Brand Identity Across Platforms

My aim with this project was to create a consistent Laneige experience across the website and other digital touchpoints. From colour palette to typography, every choice reflected the brand’s focus on hydration and elegance. I wanted customers to instantly recognise Laneige whether browsing the site or seeing a social media post. In future, I’d expand this into social media templates, email designs, and seasonal campaigns to strengthen brand recognition even further.